That’s with good reason: MyFitnessPal makes food logging and calorie counting easy with its simple interface and food database of more than 14 million food items (one of the largest available-most calorie counting apps have databases of 10 million or fewer items). Health and fitness advocates and professionals herald MyFitnessPal as one of the best healthy-living apps on the market. Starting at $70 a month, Noom is more expensive than most of our favorite calorie counters, but for those looking for extra one-on-one motivation and comprehensive education in eating well, we think it is a worthwhile investment. Users can also reach out to their coaches and the Noom community 24/7. After signing up, each user is paired with a coach who will check in weekly via live chat. Noom’s marquee feature, however, is that it functions more like a personal coach than a calorie counter. More than 1,000 recipes-accompanied by color-coded rankings for how well they fit your goals-are also available in its database. It offers an at-a-glance view of which foods are most calorie-dense (red) versus which are nutrient-dense (green) and will help you feel fuller longer. The app’s calorie counter uses color coding to not just log calories, but give you a quick view of how well you are eating. Noom’s mission is to guide users as they learn to understand and alter their eating habits to make healthier choices with the help of dedicated coaches to offer extra motivation and insights. Noom takes a psychology-based approach to weight management through calorie counting, education, and personal coaching.

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